Madis Ea — Evidence-Based Design Consultant
Mahdiseño — About

Evidence before opinion.
Data before guesswork.

We measure the human and ecological performance of the built environment — and translate what we find into economic language that architects, planners, and investors can act on.

Landscape Architect 10+ Years Experience 47+ Research Studies Available Worldwide
10+
Years in built environment
3
Disciplines combined
47+
Research studies
"Without data, you're just another person with an opinion."
The Mission

Architecture and urban design have become opinion-driven. Decisions about how we build cities are made on instinct, convention, and aesthetic preference — rarely on evidence of what actually works for people and ecology.

We exist to change that. By combining field measurement, peer-reviewed research, and economic translation, we give architects, planners, and developers the evidence they need to design — and argue for — better environments.

Data doesn't kill creativity. It funds it.

How We Work

Principles that shape
every engagement

These are the constraints we put on our own work — the things we refuse to compromise on.

01
Every claim is traceable
No figure appears in a report without a source. Every metric is calibrated against peer-reviewed research — every citation is available on request.
02
Performance over aesthetics
We measure what a place delivers — not how it looks. When beauty and performance conflict, we side with outcomes.
03
Legible to decision-makers
Scientific rigour has no value if it can't be communicated. Every output is translated into language that clients, planners, and investors can act on.
04
Data funds creativity
Evidence-based design doesn't constrain architects — it gives them the tools to argue for better decisions and charge what good design is worth.
Get In Touch

Tell us what you
need to prove

Whether you're an architect building a fee case, a planner commissioning an urban audit, or a developer needing economic translation — the first conversation is free and there's no obligation.

Email
Location
Milan, Italy — Available worldwide
Response time
Within 24–48 hours
Open for new projects — 2026
Open to collaboration — Research & consulting
Send a message Replies within 48h

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